Korean 'Blogger.com' for Google

Google has acquired Korean blogging software company Tatter and Company (TNC) last week. This is considered as "a push to expand into a market where Google remains a relatively small player".

Google would never become a content owner and publishers. The logic is simple -- you don't need to own any content when you own 60-70% of the searches worldwide.

The acquisition of TNC can be seen as a duplicate of their acquisition of Blogger.com few years back. If you use Blogger.com (like me here), you will know how easy you can integrate Google Adsence with your blog and just try to imagine how many bloggers are blogging and generating contents for Google everyday? And, TNC will be Google's bet in Korean market which is dominated by local players like Naver.

But it's not an easy fight for Google in Korea. Just look at how Google China has been working very hard to gain market share but Baidu still rules in China.